VIASAT Explore
Format: Promo (Stunt)
Platform: TV
Region: CEE, Nordics
Project brief:
FEATURED PROGRAMMES
Fishing All Stars, Aussie Gold Hunters, Building Giants, Aussie Gold Hunters, Bangers & Cash
HOOK
Double down on the best Explore has to offer, every weeknight.
WHO are we targeting?
Our loyal viewers who enjoy re-watching their favourite shows and will appreciate double helpings of them every weeknight as a starter for the prime time shows.
WHAT do we want to communicate?
Every weeknight we’re offering audiences a double helping of their favourite shows. We have chosen programs that are from the same genre as the prime time shows, so the objective is to attract loyal viewers in for early evening viewing with their old favourites and then keep them on the channel to watch new shows, which will hopefully become future favourites. On Mondays, we’re going fishing with the Fishing All Stars. Wednesdays is for our engineering addicts, with a double dose of Building Giants. Fridays is always the night for our gear heads, with Bangers and Cash fuelling their passion. And every Tuesday and Thursday, our Aussie-loving viewers can head down under in search of gold. It’s two nights worth of mates at work.
WHY are we doing it?
This is an offering of our best rating shows, double-billed in the pre-prime time slots every night to encourage our loyal viewers to tune in and then hopefully stay with us and watch our new, promoted shows. The hope is we grab our loyal viewers keen to re-watch their favourite shows, and during them we can entice them to check out our ‘similar-but-different’ programs.
VIASAT Explore
Format: Promo (Stunt)
Platform: TV
Region: CEE, Nordics
Project brief:
FEATURED PROGRAMMES
Fishing All Stars, Aussie Gold Hunters, Building Giants, Aussie Gold Hunters, Bangers & Cash
HOOK
Double down on the best Explore has to offer, every weeknight.
WHO are we targeting?
Our loyal viewers who enjoy re-watching their favourite shows and will appreciate double helpings of them every weeknight as a starter for the prime time shows.
WHAT do we want to communicate?
Every weeknight we’re offering audiences a double helping of their favourite shows. We have chosen programs that are from the same genre as the prime time shows, so the objective is to attract loyal viewers in for early evening viewing with their old favourites and then keep them on the channel to watch new shows, which will hopefully become future favourites. On Mondays, we’re going fishing with the Fishing All Stars. Wednesdays is for our engineering addicts, with a double dose of Building Giants. Fridays is always the night for our gear heads, with Bangers and Cash fuelling their passion. And every Tuesday and Thursday, our Aussie-loving viewers can head down under in search of gold. It’s two nights worth of mates at work.
WHY are we doing it?
This is an offering of our best rating shows, double-billed in the pre-prime time slots every night to encourage our loyal viewers to tune in and then hopefully stay with us and watch our new, promoted shows. The hope is we grab our loyal viewers keen to re-watch their favourite shows, and during them we can entice them to check out our ‘similar-but-different’ programs.
