Epic Drama
Format: Promo
Platform: TV
Region: CEE, Greece
Project brief:
DESCRIPTION
In the treacherous and volatile Revolutionary War, unassuming farmer Abraham Woodhull (Jamie Bell, Billy Elliot) and his friends form America’s first spy ring, turning the tide in the country’s battle for independence. Behind enemy lines on Long Island, Abe Woodhull is a spy for the Patriots, reporting directly to George Washington (Ian Kahn, The Good Wife). Embedded within the Continental Army, Benedict Arnold (Owain Yeoman, The Mentalist) is seduced to become an informant for the British. As the consequences of their espionage ripple through the battlefield, the spy game becomes a heart-stopping race to see which mole will be unmasked first. In 1778, there is only one fate that awaits a captured spy – the hangman’s noose. The price for treason is blood, and not all our heroes will survive.
CONTENT INSIGHT
This is a flagship program for the launch of the Epic Drama channel and promos should reflect that this is high quality addictive programming. Incentivizing people to drive tune-in to the channel itself, and program specifically.
PROPOSITION
There is only one fate that awaits a captured spy – the hangman’s noose. The price for treason is blood, and not all our heroes will survive.
Main Campaign OBJECTIVE
Drive tune-in to the channel and show on linear TV and SVOD.
MANDATORY
Focus on lead character Jamie Bell as he is iconically recognizable and stars in upcoming movie comedy Stars don’t Die In Liverpool which should help further increase his public profile.
Epic Drama
Format: Promo
Platform: TV
Region: CEE, Greece
Project brief:
DESCRIPTION
In the treacherous and volatile Revolutionary War, unassuming farmer Abraham Woodhull (Jamie Bell, Billy Elliot) and his friends form America’s first spy ring, turning the tide in the country’s battle for independence. Behind enemy lines on Long Island, Abe Woodhull is a spy for the Patriots, reporting directly to George Washington (Ian Kahn, The Good Wife). Embedded within the Continental Army, Benedict Arnold (Owain Yeoman, The Mentalist) is seduced to become an informant for the British. As the consequences of their espionage ripple through the battlefield, the spy game becomes a heart-stopping race to see which mole will be unmasked first. In 1778, there is only one fate that awaits a captured spy – the hangman’s noose. The price for treason is blood, and not all our heroes will survive.
CONTENT INSIGHT
This is a flagship program for the launch of the Epic Drama channel and promos should reflect that this is high quality addictive programming. Incentivizing people to drive tune-in to the channel itself, and program specifically.
PROPOSITION
There is only one fate that awaits a captured spy – the hangman’s noose. The price for treason is blood, and not all our heroes will survive.
Main Campaign OBJECTIVE
Drive tune-in to the channel and show on linear TV and SVOD.
MANDATORY
Focus on lead character Jamie Bell as he is iconically recognizable and stars in upcoming movie comedy Stars don’t Die In Liverpool which should help further increase his public profile.
